In that span, he’s gone from Soundcloud mixtapes and selling self-designed Eagle Hoodies to becoming a sought-after guest verse for everyone from Compton’s 1TakeJay to Sacramento’s Mozzy. To do so would obscure a half-decade of indefatigable work ethic and relentless grind. His “Brand New” collaboration with Blxst was a quintessential windows down, riding around town anthem - an ode to shopping sprees, unchecked optimism, and new West Coast soul.īlxst became the hottest young rapper, singer, and producer in L.A so quickly that you might have mistakenly believed that he came out of nowhere. During a year spent on lockdown, the Def Jam signee managed to capture the spirit of idyllic freedom with 2020’s Outside. Arguably, the brightest star to emerge from that orbit is Bino Rideaux, a fellow South Central native and frequent collaborator and protégé of the late great Neighborhood Nip. With Los Angeles forever mourning the loss of Nipsey Hussle, a legion of young artists has pledged to ensure that the marathon will always continue. With a notoriously deep catalog waiting for imminent release, purple summers are forecast every year for the foreseeable future. And while he’s spent the last two and a half years in Texas prisons, his spirit and influence continue to permeate L.A. He could interpolate Rick James and Lana Del Rey on the same song with ease. His rise was sparked by concrete hymns that he aptly described as, “pain music that’s popping.” However you describe it, Greedo alchemized Baton Rouge gangsta rap with the auto-tuned melisma of T-Pain into something entirely fresh. In 20, the living legend from Watts’ Jordan Downs projects became one of the most organic phenomena that Los Angeles hip-hop had ever seen.
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